Keywords are prime hit formula in digital platform for growing a business in terms of products or services. This is the area which needs to be cater very carefully to get good results in quick time. It plays an important role in paid as well as in organic grow of any product/services. Keywords are just like a  salesman who deals in offline the better is the salesman the better business will grow similarly keywords are the Salesforce which keep on growing & catering online mode in digital platform. So putting up a correct & effective keywords is just hiring a qualified professional for substantial growth of a business. Keywords for eCommerce business is very much crucial .why should we do keywords research for our eCommerce store or business? Every time when someone does a search for something on search engines, the search engine provide so many pages and serve the best results that will give the audience most useful information searched for. How does the search engine come to know what information to serve based on just a few words?  Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from audience. Because of that, it is very important to create a strategy of keywords so that your e-commerce store or business could rank better every time user or audience search for terms that are related to products that we sell. The ultimate goal is to rank on the first page of search engine and make your e-commerce more visible to audience.

Therefore, it is very important that you know what keywords to include on your site/store and to do thorough research of words you think could trigger your store or business higher on search results.

Then collect those effective keywords and create a strategy to achieve better rankings on search engines. It then helps them to better understand terminology that your potential customers are searching to find products we’re selling.

If one can improve said skills about keyword research strategy for your business, you will certainly benefit from more search engine traffic and also know your customers better than your competition.

Basic Formula for Keyword Research

Keywords are search terms that millions of people enter into search engines while looking and searching for a specific information. Search engine tracks all of this information and also offers you a few tools to use to improve your strategy of keyword research. Keywords are here to explain what your web site is about and you want keywords on your store to be relevant to what people are searching for. Basically its relevancy matches with the products.

Some Long Tail Keywords example…

Long tail keywords are more specific keywords people are searching for on search engines, and they contain three or more than three words. They are more specific than keywords that contain one or two words, because in this case, the user is searching for a specific item query. Someone who is searching for a „watch“ is probably just collecting information and exploring, but someone who enters „projector watch in pink colour“ is much closer to purchasing the product. It is better to concentrate on those people who are searching for a specific product because they probably already researched about it and are eager to buy it. They are much close to buy is just to the research pattern opting for.

Use Keyword Planner & make a list keywords for more positive results.

Keywords in Affiliate Marketing

Keywords roles are important in Affiliate marketing for getting good results. Here Keywords should relevant to the product & its objective to lure the audience and for the engagement. Keywords provide relevancy within the product with its affiliation programme. The more relevant the keyword the more accurate page will appear in search engine with its descriptions. The better the keywords elaboration the better chance of conversions will be. It is to be relevant within the niche of the product choosing the niche product keywords are more relevant in generating more leads.

Keywords in Digital Marketing

Keywords in Digital marketing is the prime source of doing marketing activities digitally it is as important as banners, billboards, boards, posters & brochures are important in traditional marketing functions. Keywords are driving force in any digital marketing activity. The core idea of digital marketing is to target audience through specific keywords and terms. Keywords in digital marketing are like connectors that connect them to their audience. Knowing and identifying such keywords will help digital marketers and businessmen get desired results from their campaigns. A proper keyword search lies at the heart of a successful marketing campaign. Keywords research helps us target audience to search and find through the common words and terms they speak or use. Our keywords must stand out. This builds up your contacts and paves way for potential customers. Keywords help us identify relevant words or phrases that are overall linked to the theme of our website. This puts our website in a good place within the search engines. A keyword research helps us save money by letting us focus only on keywords that will deliver results rather than on keywords that will not generate any traffic. The development of effective internet marketing tools has created a wider space for business marketers to sell their products and services online. People depend on keywords and search engine result pages before they make a purchase online and they don’t go beyond the first page of the search engine to look for options. If customers are searching for something and the search terms they put are not within our site’s content, it is very likely that they will not be able to find. Hence, keywords need to be relevant and are very important role playing in driving traffic to website. The tittle product description features must be relevant within the keywords to enhance the product visibility. Keywords are deciding factors also in terms of ranking of the page.

Keywords tool

There are plenty of keyword tools we can use for optimization of product /website/services. These tools can be used for getting more results. These tools will provide Opportunity Score, Competition Level, CPC (cost per click) tools will provide all these metrics report to analyse business more.

Do you know the secret to building your own empire?

Finally, I thank Digital Deepak, Deepak Kanakraju for his amazing internship programme which allowed me to write this article.

If you are looking to join the Digital Deepak Internship Program then you must visit

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