Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller or business is also on online portal, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. A lot of studies already revealed the importance of and here are a few stats to prove it:
- As much as 60% of all traffic comes from a search engine.
- 50% of user never scroll past the first page of search results.
- More than 50% of marketers admire improving SEO and growing organic presence is their top inbound marketing priority.
- The first position on Google’s organic search results has a 22% click through rate.
Keeping all these figures in mind, it is not the concern of whether you should create a good SEO strategy for website but rather how to do it most productively that is most important. Here are basic SEO principles to increase website traffic in the long run business.
Publish High-Quality Content
SEO is the most important strategy in online business. It encompasses an entire set of principles that make website and products or services more visible and attractive for Google searchers/Search engine algorithm. Implementing above these 5 basic SEO principles will help increase in website traffic, product visibility& improving the odds of generating more sales & revenues.
Keywords are prime hit formula in digital platform for growing a business in terms of products or services. This is the area which needs to be cater very carefully to get good results in quick time. It plays an important role in paid as well as in organic grow of any product/services. Keywords are just like a salesman who deals in offline the better is the salesman the better business will grow similarly keywords are the sales force which keep on growing & catering online mode in digital platform. So putting up a correct & effective keywords is just hiring a qualified professional for substantial growth of a business. Keywords for eCommerce business is very much crucial .why should we do keywords research for our eCommerce store or business? Every time when someone does a search for something on search engines, the search engine provide so many pages and serve the best results that will give the audience most useful information searched for. How does the search engine come to know what information to serve based on just a few words? Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from audience. Because of that, it is very important to create a strategy of keywords so that your e-commerce store or business could rank better every time user or audience search for terms that are related to products that we sell. The ultimate goal is to rank on the first page of search engine and make your e-commerce more visible to audience.
Therefore, it is very important that you know what keywords to include on your site/store and to do thorough research of words you think could trigger your store or business higher on search results.
Then collect those effective keywords and create a strategy to achieve better rankings on search engines. It then helps them to better understand terminology that your potential customers are searching to find products we’re selling.
If one can improve said skills about keyword research strategy for your business, you will certainly benefit from more search engine traffic and also know your customers better than your competition.